IYTYK (If You Travel, You Know)
You’re a savvy traveler and you know what you like. You’ve got great taste and you share it with others. But more than that, you’re intentional about all of your experiences, from where your next destination will be, to an exciting new restaurant you’ll try when arriving – you know exactly what you’re doing.
This campaign brings to life the unique personalities of “travel pros” and the very specific ways they like to travel – whether to the middle of nowhere or the center of their universe, whether with the kids or to get away from them. Each ad features a different type of traveler and the unique ways they take advantage of all the perks that come with Delta SkyMiles® American Express Card Membership.
Since campaign launch (5/19-6/14), Delta SkyMiles® Platinum American Express daily average site visits have increased by 259%.
Creative Team: Julie Scelzo, Rebecca Albert, Garam Park, Rebekah Johnson, Jessica Decter, Aaron Sheinberg, Kayte Geldzahler
Photographer (OOH): Aleksandra Kingo
Directors (TV): Mathery
Production (OOH): Angela Woods Agency, Luke Jackson Ltd, Lule Production, JetSet Productions
Production Company (TV): 1stAveMachine
Editor (TV): Amanda James