Hong Kong Disneyland Celebrates 20 Years of Magic
This year, Hong Kong Disneyland turns 20, and they’re celebrating in style with a year-long extravaganza. Drumroll please…it’s time for The Most Magical Party of All.
To promote this milestone moment, we created a standout commercial built around the whimsical elegance of a magical spotlight, a shimmering beacon that sweeps across the park, revealing its most enchanting experiences in a wash of glitz, glamour, and pearlescent wonder.
From a show-stopping daytime parade and exclusive anniversary swag to sweet treats, character meet-and-greets with Mickey, Minnie, LinaBell, and CookieAnn, and a breathtaking nighttime fireworks spectacular (that made me cry!) — this is a celebration that shines from morning to night.
We invited guests of all ages to indulge in the magic, celebrate the joy, and step fully into the sparkle of this once-in-a-lifetime anniversary moment, and so much fun in the process. Thanks to an incredible team.
Dentsu Creative Team:
Executive Creative Director: Kurt Fries
Creative Director: Matthew Doherty
Creative Director: Ariel Elias
Account: Lauren Prospect, Kirsten Smith
Disney Yellow Shoes
SVP Creative: Helen H Pak
VP Creative: Jim Real
Director Production: Roger Petrusson
Production Director: Jeff Clausen
HK Team:
Director Creative: Wen Hsiu Louie
Marketing Manager: Jenkin Ho
VP Marketing: Daisy Sit
VFX: JAMM
Editor: Joe Guest at Final Cut UK
Director: Tobias Granström
Production Company: Wild Gift – EP: David Mitchell
HK Production Company: Gung Ho! Productions
Yessian Music Team:
Composer: Eric Stamile
Partner / Head Of Production: Michael Yessian
Global Creative Director: Jerry Krenach
Producer: Jessica Glowacki
Sr. Producer: Lars Makie
Partner / CCO: Brian Yessian